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Marketing Case Study

GoldenWeb SEO

500% output increase on 500K+ words per month.

500%
Output Increase
5 people → 1 person
500K+
Content Volume
words/month
100%
SOP Enforcement
automated compliance
↑↑
Quality
fewer errors
The Problem

Where GoldenWeb SEO was stuck

GoldenWeb SEO cranks out 500,000+ words per month of content for Shopify e-commerce brands. They had detailed SOPs for internal linking — a critical SEO task that connects articles, product pages, and collection pages according to specific rules. But with that volume, human writers could only follow SOPs 60-70% of the time. Every missed link was lost SEO value. Ben knew he was leaving results on the table but couldn't scale his team fast enough to fix it.

The Solution

What we built

We built an automation that reads GoldenWeb's SOPs and enforces them programmatically on every piece of content. It understands which articles should link to which, based on topic clusters, product relationships, and collection hierarchies. It checks every article for SOP compliance and flags or fixes any gaps. We also built a CRM and project management layer to track leads and projects through their three-phase delivery process so nothing stalls between stages.

The Results

What happened next

Output increased 500% — work that previously required 5 team members can now be done by 1 person plus the automation. Content quality went up (not down) because the automation catches human errors. Ben can take on clients faster without linearly hiring. The project management system eliminated cases where projects got stuck between phases and clients stopped getting results because a team member forgot a follow-up.

“We were able to increase our output by about 500%. What five people used to do on the team, we can now achieve with one person plus the automation. The fact that you turned a complex SOP into something a machine understands — that was the most impressive part.”

Benjamin Strusnik, Founder at GoldenWeb SEO

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