SaaSCamp

From 60-hour weeks and 12 contractors to 25-hour weeks and 2.

Where SaaSCamp was stuck

Denis was running a group coaching business like it was a 12-person production company. Dozens of freelancers and contractors. Ten to twenty hours a week just onboarding new people, running Lucidcharts, babysitting Slack to make sure one person logged in and another finished four hours of training. Sixty-hour weeks. It was driving him insane — and when he finally looked at where clients were actually coming from, the answer was obvious: the sprawl wasn't the business. It was the thing killing the business.

What we built

We pulled the business apart and looked at inputs versus noise. The data said 80% of clients came from cold email, 10% from LinkedIn, 10% from Twitter. So we cut the twelve-person contractor stack down to two, killed the unnecessary channels, and rebuilt Denis's week around the four inputs that actually produced revenue — cold email, YouTube, LinkedIn, and Twitter. Instead of trying to run five hundred percent of everything at once, he got a focused system he could actually execute.

What happened next

Denis went from 60-hour weeks to roughly 25. His workday is now one hour on YouTube, one hour on Twitter and LinkedIn, one hour on fulfillment, and thirty minutes managing campaigns — plus sales calls and two coaching sessions a week. Expenses dropped with the contractor cuts. The chaotic chat-babysitting disappeared. And he's running the business with two people instead of twelve, focused on proven channels instead of reinventing the wheel every month.