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Marketing Case Study

Sales Automation Systems

Doubled revenue in one month — without doubling effort.

$1.8M
ARR Added
in 30 days
10M+
Email Volume
per month
1
New Hires Needed
FTE to scale
2x
Revenue Growth
in one month
The Problem

Where Sales Automation Systems was stuck

Sales Automation Systems was already sending millions of cold emails per month and had built a decent homegrown system on Airtable — but as volume scaled past 2M emails per month, the infrastructure started showing cracks. Taylor was spending 90% of his time building automations instead of running the business, and onboarding a new team member meant manually walking them through every process that lived in his head.

The Solution

What we built

We rebuilt the cold email infrastructure funnel inside a structured Airtable environment, with proper systems for campaign tracking, inbox management, and client delivery. The systems were documented well enough that Taylor could onboard a part-time team member and say "you know the systems well — do this stuff" and they just followed the process without hand-holding.

The Results

What happened next

In the month we rolled out the new system, Sales Automation Systems doubled from $147K to $236K in monthly revenue — and Taylor didn't work any harder. The business scaled without breaking. Email volume grew from 2M to 10M+ per month on the same infrastructure, and the company is on pace to 10x again by hiring a sales team on top of the systematized foundation.

“We basically doubled last month — and the craziest thing is I wasn't freaking out. I wasn't like "I got to work twice as hard." It's like, we have systems now. My business doubled in a month and I wasn't stressed. It just worked.”

Taylor Haren, Founder at Sales Automation Systems

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