Hardest Business Model in Tech
Overview
Luka Knezic co-founded TradeLocker, one of the largest Forex/CFD trading platforms in the world. In this conversation, he breaks down why fintech, and trading infrastructure specifically, is what he calls “the most difficult business model you can imagine.” Every transaction has to be bulletproof, every integration is regulated, and every second of downtime costs someone real money.
He walks through his path from growing up during the war in Croatia, to running a tourist agency, to eventually building TradeLocker into a category-defining platform. The thread that connects all of it: operational precision. He talks about why most founders underestimate what it takes to build infrastructure at scale, why SaaS trained him to obsess over single points of failure, and how the OpsKings engagement solved one of the biggest problems his team was stuck on.
If you’re building anything where trust, speed, and reliability are all non-negotiable, this is the conversation to start with.
“The most difficult thing you can build in tech and the most difficult thing you can sell is probably the most difficult business model you can imagine.”
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